Big data and the social media is the emerging technology now days. The social media has become main communication way to connect with our family, friend and colleagues. People are sharing all information in many forms such as text, audio as well as video on the social networking site to shares their feeling. But it requires a more thorough discussion beyond the very common 3V (velocity, volume, and variety) approach. We established an expert group to re-discuss the notion of Big Data, identify new characteristics, and re-think what actually really is new in the idea of Big Data by analyzing over 100 literature resources. We identified typical baseline scenarios (traffic, business processes, retail, health, and social media) as starting point, from which we explored the notion of Big Data from a different viewpoint. We introduce a fully new way of thinking about Big Data, and coin it as the trend of ‘Cognitive Big Data’. The publications introduce a basic framework for our research results. However, this work remains workin-progress, and we will continue with a refinement of the Cognitive Big Data Framework in one future publication.